The four years I spent working at marketing agencies were both chaotic and transformative. I was constantly challenged, constantly adapting, and constantly learning. Some lessons came the hard way, but all of them helped shape the approach I take now at Rising High Marketing.
1. The Pace and Pressure
Almost every workplace claims to be fast-paced, but agencies operate on another level entirely. Deadlines were often measured in hours instead of days. Clients shifted frequently, team structures changed without warning, and you could be assigned to a new account overnight.
The upside was the exposure. I worked with a wide range of industries, including fashion, CPG, and B2B tech. I had to learn different business models, creative styles, and KPIs quickly. Most of that learning happened through doing, not through formal training.
Speed can be a strength, but only when paired with intention. I saw how constant urgency led to burnout and mistakes. Over time, I learned the value of consistent progress and thoughtful work, not just reacting quickly.
2. The Power and Pitfalls of Process
Agency life runs on process. Everything had a structure, from content calendars and briefs to email templates and time sheets. In busy seasons, these systems helped keep teams aligned and organized.
But too much structure became a problem. I saw creative ideas get watered down and collaboration suffer when people felt boxed into rigid roles or overwhelmed by layers of approval.
The key is balance. Strong systems are helpful, but flexibility and trust are what make them work in the real world.
3. Strategy Versus Execution
In most agencies, strategy and execution are handled by different teams. I was often in the execution seat, launching campaigns, managing budgets, and analyzing performance. Strategy often happened elsewhere.
This split taught me something important. Great work happens when strategy and execution are in constant conversation. When the people bringing ideas to life are also helping shape the direction, the results are stronger.
That’s why I believe in keeping creative and strategic thinking connected throughout every project.
4. What Clients Really Need
Across every account I worked on, one thing stayed the same. Clients don’t just want reports. They want to feel supported, understood, and confident in their direction.
I often saw detailed performance decks handed off with little explanation or connection to the bigger picture. Clients were left with a long list of metrics but no real insight into what those numbers meant.
Clear, personalized communication matters. It’s not enough to say what happened. Clients deserve to know why it happened and what to do next.
5. Why Rising High Is Different
All of these experiences shaped how I run Rising High Marketing. I saw what helped clients thrive and what held them back. Now, I focus on removing the unnecessary complexity.
There is no red tape here. No layers of approval. No wondering who your point of contact is. When you work with Rising High, you work directly with me.
This isn’t about checking boxes or sending polished decks. It’s about building a real partnership where we collaborate, adapt, and grow together.
Because your brand doesn’t need another cookie-cutter strategy.
It needs someone who’s ALL IN.