Paid Social Media
Scaling Paid Social for E-Commerce Growth at a Boston-Based Global Digital Marketing Agency
Challenge
While working for a global marketing agency, RHM founder Rachel Foley managed over $1.5 million in monthly paid social ad spend on Meta for a major fashion retailer client. The challenge was to drive sustained e-commerce growth while ensuring that the brand's paid social investment remained profitable.
Solution
Rachel developed and executed a full-funnel strategy that focused on refining audience targeting by analyzing past customer behavior and engagement data. She implemented ongoing creative testing, testing variations of ad copy, creative formats, and call-to-action buttons to identify the highest-performing assets. Through strategic budget reallocation, she optimized spend on top-performing segments and paused underperforming ads.
By continuously analyzing real-time performance data, Rachel made insight-led adjustments to bids, creative, and audience strategies, ensuring maximum efficiency and impact throughout the campaign.
Results
- 16% increase in Return on Ad Spend (ROAS) year-over-year
- Scaled paid social investment while maintaining profitability
- Drove sustained e-commerce growth
Why It Matters
Actionable insights, information with context, results that matter to the client.
This success story exemplifies the value of a performance-focused, full-funnel approach to paid social. By continuously refining strategies based on real-time insights, Rachel was able to optimize spend and increase the brand’s profitability, proving the importance of smart budget allocation, creative testing, and ongoing optimization for sustained growth.