Paid Social Media

Stabilizing Acquisition Through Strategic Paid Social Leadership at Byte Oral Care

Challenge

Towards the end of summer 2024, Byte Oral Care had to pause 80% of its active paid social ads, significantly impacting customer acquisition efforts. With limited time and resources, it was critical to develop new high-performing creative quickly to stabilize results.

Solution

Leveraging past performance data, we identified Byte’s top-performing creator and crafted a highly specific creative brief tailored to their strengths. Understanding what had driven engagement and conversions in previous campaigns, we structured the ad concept to maximize its impact—focusing on authenticity, social proof, and conversion-driven messaging. By collaborating closely with the legal and creative teams, we ensured a fast turnaround while maintaining compliance and brand consistency.

Results

• 7.4M+ impressions
• 651 purchases of the starter kit
• $43,069 estimated profit
• This ad accounted for nearly 50% of total sales and over half of the campaign’s profit during the period.